Segmenting Unmanaged Utility Accounts to Maximize Business Customer Engagement
The Unmanaged Utility Account Business Segmentation™ report provides subscribers with a detailed understanding of how unmanaged business accounts, typically small to mid-sized businesses, engage with their utility. The report includes a new segmentation approach allowing utilities to move beyond NAICS codes to more effectively increase the understanding of the unique needs and engagement opportunities of each segment. The segmentation framework premiered in the report helps subscribers better understand the composition of their unmanaged accounts and provides targeted recommendations on how to increase their satisfaction, brand trust and overall engagement with the utility.
Data collected via a web-based survey of a sample of over 9,500 business customers of
the 59 largest electric and combination
* A typing tool will be available for an additional investment in Q1 of 2017
Detailed report including a summary
of findings and strategic implications