Measuring the Impact of Brand and Loyalty on Revenue in the Advisor Marketplace
The Advisor Brandscape® study is the leading industry benchmark for brand preference and product usage within the advisor marketplace and tracks the attitudes and behaviors of advisors since 2009. The report explores trends in awareness, perception and usage of, as well as share of assets and loyalty to the top mutual fund managers and ETF providers. The report will enable providers to improve competitive positioning, optimize distribution strategy and identify opportunities to grow profitable market share.
Please note: This year, we're removing coverage of variable annuity (VA) prodviders from Advisor Brandscape and publishing a new Variable Annuity Brandscape report in November. Click here to learn more about this exciting new offering.
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