Cogent Wealth Reports
The DC Participant Planscape™ report looks in-depth at the defined contribution (DC) participant experience. The report benchmarks the top plan providers using critical participant satisfaction measures, and examines the attitudes and perceptions that inform and define participant behavior. The study will help subscribers maximize participant contribution and engagement levels, leverage cross-sell opportunities and access rollover dollars.

Value

The report will enable subscribers to:

  • Identify competitive weaknesses and opportunities on key metrics that drive satisfaction and loyalty
  • Strengthen brand positioning for cross-sell potential
  • Enhance current participant engagement strategies
  • Execute effective strategies

Methodology

Study results are based upon 4,600 web surveys among a statistically representative sampling of DC plan participants who are actively contributing to a DC plan and/or have at least $5,000 in a former employer’s DC plan.

Cogent Reports carefully analyzes US census data to design a sampling frame that mirrors the engaged participant universe by gender, region, age, education and household income. Strict quotas are set during data collection, and post-fielding statistical weighting (where necessary) is applied.

 

Subscription Details

Publication Date: September 2016

Deliverables:

  • Detailed report including a summary of findings and strategic implications
  • On-site strategy session and presentation designed to deliver actionable results and facilitate strategic planning
  • Custom data cuts and survey work by senior analysts

Investment: $35,000

Areas of Inquiry

Plan Provider Satisfaction and Loyalty

  • Satisfaction with provider relationship across key attributes
  • Drivers of satisfaction with plan provider
  • Current and desired contact with providers
  • Advice and guidance needs for retirement planning
  • Loyalty to current plan provider

Contribution Behaviors

  • Usage and appeal of automatic plan features
  • Likelihood to increase contribution amount
  • Impact of automatic features on contribution levels and engagement

DC Investing Behavior

  • Frequency of evaluating and changing investments
  • Desired investment products and
    investment managers
  • Likelihood to leave assets with former plan provider
  • Products and accounts most commonly used for retirement

Cross-Over/Roll-over Opportunities

  • Awareness of the full range of provider products and services
  • Drivers of consideration of products and services outside the plan
  • Perception of retirement planning services and solutions of top firms
    • Rollover IRAs
    • Taxable brokerage accounts
    • Annuities
    • 529 plans

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