Retail success in traditional channels rarely translates to success with e-commerce-loving consumers. One of our clients set out to understand the online shopper mindset and pinpoint the key interactions that lure consumers to their aisles.
An American multinational CPG manufacturer needed to understand how consumers choose, buy and rebuy their favorite brands. The goal was to identify and prioritize key consumer and shopper journey touchpoints in their top product categories to help our client optimize spend; increase brand penetration, trial and usage; and encourage conversion and switching behaviors.
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