In this recorded webinar, Ryan Dawson of Eli Lilly and Katarina Johnson of Market Strategies share a case study about the uncommon power of ethnography, provide tips regarding compliance and offer proven ways to embed the insights throughout your organization.
If you have trouble getting ethnographic studies approved because of privacy and compliance barriers, or if you feel like your ethnographic insights are trapped in a report, this will be time well spent.
Be armed with a compelling case study that illustrates the value of the methodology
Understand how to work with your compliance teams to get these studies approved—a key barrier for many in even considering this methodology
Know how to ensure that your ethnographic insights live beyond the report and become embedded in your organization
Read our related blog post: Why Pharma Ethnography is a Critical Investment