Understanding the Importance and Impact of Hospital Brand Perceptions in an Era of Increasing Consumer Choice
A web-based survey across a representative sample of over 2,000 insured residents in each market. Markets are defined as the area within 10 miles of major hospitals or medical centers. The markets selected for the first wave of this study include:
Quotas are set to ensure a representative sampling in each market and back-end statistical weighting is applied prior to analysis. Quota and weighting targets for age, income and race/ethnicity are based on current US census data for the zip codes that define each market.