Measuring the Impact of Brand and Loyalty on Revenue in the Affluent Marketplace
A web-based survey among a representative cross section of approximately 4,000 US adults with investable assets of at least $100,000.
Sample size boost allows for more in-depth analysis on behaviors and brand perception.
The sample is stratified to allow for subgroup analysis by assets, age, generation, gender, distribution channel, advisor usage and other key variables. Strict quotas are set to ensure representative sampling and any/all necessary back-end statistical weighting is applied prior to analysis.