Cogent Wealth Reports
Media Consumption™ Investor is a dynamic online platform that captures investors’ ongoing use of and preferences for all types of media. Easy-to-use dashboards enable subscribers to quickly identify the most frequently used and preferred properties across more than 100 TV networks, print publications, websites, mobile apps and social media sites. Subscribers can view how investors consume various types of media throughout the day, what devices are used to do so, and for TV, if content is being accessed at home, the office or elsewhere. A sophisticated filtering tool allows subscribers to drill-down on their firm’s specific investor targets. Leading asset managers can also track how they perform on key brand metrics among users of a specific media property.

Value

The platform will allow subscribers to:

  • Inform media-buying strategies
  • Identify opportunities to maximize brand exposure
  • Monitor impact of media use on target audiences

Methodology

  • Continuous monthly data collection
  • 700 investors per month
  • Representative sampling of affluent Americans ($100K+ in investable assets)

 

Subscription Details

Portal available: January 2015

Deliverables:

  • 2016 subscription
  • Online portal access includes:
    • Five-seat license
    • Easy-to-use dashboards with ability
      to filter by key demographics,
      financial profile and brand usage
    • Quarterly summary
  • Ongoing client support and training

Investment: $30,000*

*Ask us about Licensing options

Areas of Inquiry

Usage and profiles for 100+ media properties, including:

  • Preferred media sources by media type
  • Property reach and usage patterns
  • Audience profiles, including:
    • Gender
    • Retiree status
    • Advised status
    • Assets
    • Investments
    • Trades per month
    • Education
    • Age

Track impression of asset managers and distributors among users of specific media properties

 

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