Retirement Plan Advisor Trends
The Retirement Plan Advisor Trends™ report examines the role of advisors across all channels, with a specific focus on retirement plan specialists. It enables plan providers and defined contribution (DC) investment managers to pinpoint competitive strengths and weaknesses in brand, loyalty and key plan advisor experience metrics to maximize acquisition opportunities and minimize attrition.


The report will enable subscribers to:

  • Understand advisor preferences toward plan providers and investment managers
  • Improve competitive positioning
  • Optimize distribution strategy
  • Identify opportunities to increase market share
  • Strengthen advisor satisfaction and loyalty


A web survey among a representative cross section of 500 advisors across the National Wirehouse, Regional, Independent, RIA and Bank channels. In addition to channel, retirement plan advisors are evaluated by DC AUM.

Strict quotas are set to ensure a representative sampling and any/all necessary back-end statistical weighting is applied prior to analysis.

Subscription Details

Publication Date: September 2016


  • Detailed report including a summary of findings and strategic implications
  • Custom data cuts and survey work by senior analysts available

Investment: $25,000

Areas of Inquiry

Brand Equity: Plan Providers and DC Investment Managers

  • Unaided and aided consideration
  • Unaided and aided awareness
  • Brand impression and imagery association
  • Aided consideration
  • Brand momentum
  • Key drivers of consideration

Usage, Satisfaction and Loyalty: Plan Providers and DC Investment Managers

  • Penetration and usage
  • Share of plans and assets
  • Loyalty
  • Satisfaction with a battery of product and service attributes
  • Key drivers of satisfaction and loyalty

Plan Advisor Profile

  • Percentage of AUM in DC plans
  • Comparison of emerging vs. established producers
  • Number and size of plans managed

Business Practices

  • Services provided to DC plan sponsors and participants
  • Impact of fee disclosure regulations
  • Number of plan providers typically recommended
  • Number and type of investment options typically recommended
  • Extent to which recommendations are tailored vs. standardized
  • Most important aspects of plan advisor support
  • QDIA option used most often
  • Target date fund recommendation
  • Desired support to better serve participants and plan sponsors

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