Cogent_Header_Purple.jpg
New in 2016, Trends in ETF Usage—A 360º View™ provides a quantitative view of the trends in overall ETF usage, with particular focus on the use of and interest in index, smart beta and active/rules-based ETF products. This report examines the shifts in overall product usage caused by growth in the category and enables subscribers to inform decision-making for competitive positioning among financial advisors, defined contribution (DC) plan sponsors, institutional investors and affluent investors.

Value

The report will enable subscribers to:

  • Target opportunities for ETF products
  • Identify anticipated changes in the usage and interest of ETF products
  • Position ETF products for optimal adoption across multiple audiences and segments
  • Establish a holistic view of brand
    consideration and usage of ETF providers

Methodology

Data collected via multiple web surveys to obtain representative cross sections of:

  • ~1.000 financial advisors
  • ~2.000 institutional investors with at least $20 million in assets
  • 700 affluent investors per month with at least $100,000 in investable assets.

Internationally, a phone survey will be used to collect a representative sample of 800 defined benefit pension investors managing the at least $20 million in assets

 

Subscription Details

Publication Date: August 2016

Deliverables:

  • Detailed report including a summary of findings and strategic implications
  • Custom Brand 360º presentation
  • By request: Custom data cuts and survey work by senior analysts

Investment: $15,000

 

Areas of Inquiry

Financial Advisors
Product Overview

  • Percentage of all advisors selling ETFs trended, by channel and AUM segments
  • Percentage of total advisor AUM
    allocated to ETFs trended, by channel and 2018 forecast
  • Profile of ETF users by channel and light/moderate/heavy ETF users
  • Usage of and interest in smart beta, active and index ETFs

Brandscape

Top 5 firms (overall, by channel and AUM segments)

  • Aided consideration
  • Current usage
X
Percentage of AUM in DC plans
• Percentage of compensation from DC plans
• Number and size of plans managed
Services provided to DC plan sponsors and participants
• Impact of fee disclosure regulations
• Number of plan providers typically recommended
• Number and type of investment options typically recommended
• QDIA option used most often
• Target date fund recommendation

Areas of Inquiry (continued)

DC Plan Sponsors
Product Overview

  • Reasons for offering and/or increasing the number of ETFs as investment options within DC plans
  • How ETFs are offered within DC plans (standalone investments, fund of funds, managed account, target date, etc.)

Institutional Investors
Product Overview

  • Asset allocation and types of ETFs used (by asset size and category)
    Profile of ETF users (trended, by pension/nonprofit, asset size)
  • Anticipated changes in ETF usage over the next 12 months
  • Usage of and interest in smart beta, active and index ETFs

Brandscape

Top 5 firms (overall, pension/nonprofit, asset size and category)
  • Aided consideration
  • Current usage

International Institutional Investors
Product Overview

  • Overall ETF usage and allocation (by country: Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Sweden, Switzerland, United Kingdom)
  • Usage of and interest in smart beta, active and index ETFs

Brandscape

Top 5 firms (by country)

  • Aided consideration
  • Current usage

Affluent Investors
Product Overview

  • Overall ETF ownership and allocation (trended, by generation, investable assets and advisor usage)
  • Profile of ETF owners vs. non-owners (trended, by generation, investable assets and advisor usage)
  • ETF usage by account type (IRAs, brokerage, ESRPs, college savings, etc.)

Brandscape

Top 5 firms (overall, by generation, investable assets and advisor usage)

  • Aided consideration
  • Current usage

Request More Information

Download the Fact Sheet