Enhancing Utility-Customer Relationships by Driving Brand Trust, Product Engagement and Operational Excellence
A web-based survey among residential electric and natural gas utility customers of the 125 largest US utility companies (based on residential customer counts). Sample design uses US census data and strict quotas to ensure a representative sample of each evaluated utility’s customers based on age, income and race.
Two waves of research will be conducted in 2014. Subscribers will have 250 customer
respondents per wave (500/year), and non-subscribers will be evaluated by 100 customer respondents per wave (200/year).
Wave 1: June 2014
Wave 2: December 2014