Enhancing Utility-Business Relationships by Driving Brand Trust, Product Engagement and Operational Excellence
A web-based survey among commercial electric utility customers of the 58 largest US utility companies (based on commercial customer counts). Sample design uses strict quotas to ensure a representative sample of each evaluated utility’s commercial customers based on business spending of over $100 per month on electricity.
Two waves of research will be conducted in 2016. Subscribers will have 100 customer
respondents per wave (200/year), and non-subscribers will be evaluated by 60 customer respondents per wave (120/year).