Measuring the Impact of Brand and Loyalty on Revenue in the Advisor Marketplace
The Variable Annuity Brandscape™ study benchmarks brand preference and product usage within the advisor marketplace and tracks the attitudes and behaviors of advisors. The report explores trends in awareness, perception and usage of, as well as share of assets and loyalty to the top providers in the variable annuity (VA) category. The report will enable providers to improve competitive positioning, optimize distribution strategy and identify opportunities to grow profitable market share.
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The specifics behind our methodology for
Variable Annuity Brandscape: