Measuring the Impact of Brand and Loyalty on Revenue in the Advisor Marketplace
To win and keep advisors’ business, annuity providers must know how their brand is perceived in the market and track product usage trends that could impact the bottom line. This information is paramount when making strategic decisions regarding future product development, branding, communication strategies, advisor engagement efforts and more.
A trusted resource for advisor intelligence, Annuity Brandscape™ tracks the attitudes and behaviors of advisors who manage annuities for retail clients. This report provides a holistic view of the advisor landscape including practice models, product usage, brand perceptions and user experience, and is the leading industry benchmark for the nation’s top fixed, indexed and variable annuity providers.
Identify growth and loss segments in the advisor marketplace to boost profitability and grow
Benchmark performance against your competitors to improve competitive positioning
Optimize Distribution Strategies
Explore the effectiveness of wholesaler teams to develop optimized distribution strategies