Uncovering the Key Factors That Influence Asset Manager Hiring by Institutional Investors
Institutional investors have decision-making power and often involve an extensive list of resources when vetting and hiring new asset managers. Facing intense competition in the institutional market, asset managers need to make the most of every potential mandate to win new assets.
Beyond Consideration™ uncovers the key factors that influence asset manager hiring by institutional investors. While many firms struggle with the challenges of building brand awareness and consideration, the most successful asset managers arm their sales, relationship management and product teams with insights on the decision-making process in order to maximize their chances of being selected. This new report will provide a deeper understanding of the decision-making process, identifying key points of influence along the institutional investor journey.
Sharpen Sales Tactics
Maximize effectiveness of the sales team in increasing revenue and market share
Maximize Winning Potential
Understand the institutional investor decision-making process and identify key points of influence to win new assets
Deepen Existing Relationships
Develop and cultivate strong relationships with institutional investors and consultants by anticipating their needs
The role and influence of consultants in the decision-making process