NPS has been the “go-to” brand health measure for some time, but is it enough when you need to look beyond customer promotion and know how your brand stacks up against the competition? To test the efficacy of several brand health research approaches, we surveyed more than 1,100 US consumers about 12 top social media brands and then used the data to run multiple brand health analyses. If your company uses NPS and nothing but NPS, you can’t afford to skip this free topline research report.
How well NPS predicted “frequent use of the brand” and “intention to increase use of the brand” vs. other brand health measures
Different approaches for measuring and tracking brand heath longitudinally, including blending data sources for deeper insight
A framework for engaging with clients, internal customers and stakeholders to determine the best approach for measuring brand health given the marketplace, brand position and goals