Market Strategies International

What's Inside?

Based on results from our national omnibus study, this free topline research report shares:

  • How well NPS predicted “frequent use of the brand” and “intention to increase use of the brand” vs. other brand health measures

  • Different approaches for measuring and tracking brand heath longitudinally, including blending data sources for deeper insight

  • A framework for engaging with clients, internal customers and stakeholders to determine the best approach for measuring brand health given the marketplace, brand position and goals

Download the Report