Evaluating Best-in-Class Marketing Collateral and the Content that Maximizes Engagement for Institutional Investment Products
A series of 90-minute focus groups with
institutional investors with at least $50 million
in institutional assets in three geographic
markets. In-depth interviews with institutional
investors and investment consultants will
supplement the focus groups.
Participating clients will be given the opportunity
to help shape the discussion and will be
invited to see and hear the research live or
remotely. In addition, participating clients have
the opportunity to provide their own material
for evaluation.