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Case Study: Finding the Winner—Maximizing Ad Effectiveness among the Affluent

Designing effective ad campaigns is becoming increasingly difficult as companies are getting more and more creative in vying for the attention of consumers. With less glitz and glamour than the newest smartphone or blockbuster movie, financial services firms are facing an even harder challenge in competing for the attention of their audience.

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What's Inside?

A client came to us with a common problem. Their agency had developed two distinctive treatments for an ad and they wanted to test the ads among their target audience of active traders before spending millions of dollars on a campaign. They needed to identify the key message that resonated with their target audience, optimize ad performance and pinpoint the media platforms most used by their target audience.

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