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The webinar features:

  • Key data and insights from our Unmanaged Utility Account Business Segmentation™ study, including the five clear segments that emerged—each offering distinct engagement pathways for unmanaged commercial accounts 

  • A roadmap for using the segmentation tool to identify these business segments in your customer base, manage customer expectations and increase their satisfaction, brand trust and overall engagement

  • A case study on commercial account segmentation from John Bord, Tucson Electric Power, on how his utility successfully used segmentation

Download the Webinar