Ryan Dawson
Ryan Dawson
Market Research Consultant, Eli Lilly and Company

Katarina Johnson
Katarina Johnson
Senior Director, Market Strategies International

If you have trouble getting ethnographic studies approved because of privacy and compliance barriers, or if you feel like your ethnographic insights are trapped in a report, this will be time well spent.

By the end of the webinar, you will:

  • Be armed with a compelling case study that illustrates the value of the methodology

  • Understand how to work with your compliance teams to get these studies approved—a key barrier for many in even considering this methodology

  • Know how to ensure that your ethnographic insights live beyond the report and become embedded in your organization

Read our related blog post: Why Pharma Ethnography is a Critical Investment


Watch the Webinar