ON-DEMAND WEBINAR Optimizing Research in Asian Markets
In this recorded webinar, David Ying Hon Ho and Gwen Ishmael share the latest insider information on research in Asian markets, including best practices, lessons learned and practical guidance for success.
David Ying Hon Ho Director, International Studies
Gwen Ishmael SVP, Head of Qualitative Research
If you are facing the challenge of conducting meaningful research across Asia, this is a must-see.
By the end of the presentation, you will understand:
How to navigate the infrastructural, political and economic challenges inherent in emerging Asian markets to execute successful research plans
How to recognize the subtle and not-so-subtle nuances of language to ensure nothing gets lost in translation
How to incorporate cultural learnings—emphasizing values and habits—to avoid misinterpretations and cleverly analyze less familiar markets