Market Strategies
David Ying Hon Ho
David Ying Hon Ho
Director, International Studies

Ishmael Gwen
Gwen Ishmael
SVP, Head of Qualitative Research

If you are facing the challenge of conducting meaningful research across Asia, this is a must-see.

By the end of the presentation, you will understand:

  • How to navigate the infrastructural, political and economic challenges inherent in emerging Asian markets to execute successful research plans

  • How to recognize the subtle and not-so-subtle nuances of language to ensure nothing gets lost in translation

  • How to incorporate cultural learnings—emphasizing values and habits—to avoid misinterpretations and cleverly analyze less familiar markets

 

Watch the Webinar