wealth report header
This annual assessment of the plan sponsor market identifies competitive strengths and weaknesses in brand, loyalty and key experience metrics. It drills into the aspects leading plan sponsors consider when switching providers and the most important criteria for choosing a new provider. The report examines the usage and perceptions of DC investment managers from the perspective of investment decision-makers within organizations offering 401(k) plans and identifies opportunities for providers and investment managers to maximize acquisition potential and minimize attrition.


The report will enable subscribers to:

  • Monitor key drivers of plan provider and
    investment manager consideration
  • Track competitive positioning by market
  • Measure current brand loyalty and
  • Understand plan sponsor behavior


A web-based survey among a representative
cross section of 1,500 401(k) plan sponsors.

Cogent Reports carefully analyzes US retirement
plan data from plan sponsor Form 5500 filings
to design a sampling frame that mirrors the US
plan sponsor market by plan asset size, number
of plan participants and region. Strict quotas
are set to ensure a representative sampling,
and any/all necessary back-end statistical
weighting is applied prior to analysis.

Subscription Details

Publication Date: May 2017


  • 200+ page printed report with
    product and brand analysis,
    commentary and strategic
  • On-site strategy session and
    presentation designed to deliver
    actionable results and facilitate
    strategic planning
  • Custom data cuts and survey work
    by senior analysts available

Investment: $35,000

Areas of Inquiry

Plan Sponsor Mindset

  • Primary areas of focus for the coming year
  • Engagement level with helping plan
    participants adequately prepare for retirement
  • Challenges in maintaining a successful
    retirement plan
  • Specific challenges with plan costs

Effectiveness of Plan Providers

  • Top criteria used to evaluate the overall
    effectiveness of plan providers
  • Likelihood of conducting a formal plan
    review in the coming year

Role of Intermediaries

  • Type of intermediaries plan sponsors use
  • How intermediaries are being engaged

Plan Provider Brand Equity and Loyalty

  • Satisfaction with and loyalty to current plan
  • Reasons for switching providers and criteria
    used for provider selection
  • Strengths, weaknesses and growth potential
    for specific brands
  • Awareness, impression and consideration of
    30+ plan providers
  • Performance on 17 critical brand attributes
    that drive selection

Plan Design

  • Usage of automatic plan features, Roth
    401(k)s, loans and matching contributions
  • Investment advice offerings
  • Most important areas of focus for compliance with regulations
  • Top reasons for offering target date funds,
    CITs and ETFs

Investment Menu Design

  • Historic and anticipated changes to
    investment lineups
  • Distribution of assets by investment vehicle
  • Types of target-date funds offered and
    criteria used when considering a provider

DC Investment Manager Brand Equity and Differentiation

  • Awareness, impression and consideration of
    DC investment managers
  • Performance on 15 critical brand attributes
    that drive selection
  • Strengths, weaknesses and growth potential
    for specific brands

DC Investment Manager Usage and Satisfaction

  • Satisfaction with and loyalty to current DC
    investment managers
  • Anticipated changes to the plan investment
  • Reasons for dropping and/or reducing

Request More Information