Maximizing Plan Provider and Investment Manager Success in the DC Retirement Market
Defined contribution (DC) plan sponsors juggle multiple responsibilities within their organization. While they often turn to financial advisors and consultants when making decisions about their DC plans, plan sponsors remain the ultimate decision-makers. Understanding and leveraging the plan sponsor perspective will give asset management firms a distinct advantage when changes to the plan are contemplated.
Retirement Planscape assesses the plan sponsor market, identifying competitive strengths and weaknesses in brand, loyalty and key experience metrics. The report explores the aspects leading plan sponsors consider when switching or choosing a new plan provider and examines the usage and perceptions of DC investment managers from the perspective of investment decision-makers within organizations offering 401(k) plans.
Monitor key drivers of plan sponsor consideration to retain current clients and acquire new business
Measure Brand Loyalty and Momentum
Determine which levers to pull to build loyalty with current plan sponsors to maximize brand momentum
Understand Plan Sponsor Needs
Identify product and service offerings plan sponsors are looking for to increase satisfaction