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Does negative press coverage really impact  brand health?

This report reveals the real impact of negative press coverage for some of the most prominent tech companies today. In this white paper, we share insights from this study and outline key learnings on creating a strategy to mitigate damage caused by unflattering media coverage. 

Download the Report

What's in the report?

Quite a few tech brands have been in the news over the past couple of years, so we took the opportunity to explore how controversial news coverage of tech brands Facebook and Tesla impacts their brand health.

The study demonstrates the benefits of brand health research and the practical ways it can mitigate the impact of negative news coverage.

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