Market Strategies International
Pam McGill
Pam McGill
SVP, Telecommunications Division

Greg Mishkin
Greg Mishkin 
VP, Telecommunications Division

By the end of the webinar, you will know:

  • How changes in the wireless industry led to commoditization

  • Plan type preferences by customer segment including Millennials, Prime Earners and Seniors

  • What carriers must do to support their unique brand promise and drive solutions that truly differentiate

Related white paper:

Hold the Phone! Not Everyone Hates Contracts


Watch the Webinar