Enhancing TX Retail Electric Provider (REP) Brand Trust, ProductSales, Service Satisfaction, Customer Acquisition and Loyalty
Engage your customers, benchmark your business and build a franchise that customers want to do business with using the Texas REP Trusted Brand study. The retail electric industry is rapidly changing and without the right information, tools and guidance, today’s REPs risk customer attrition and market irrelevance.
The study provides a comprehensive view into REPs’ relationships with their residential customers, through a Customer Experience “Balanced Scorecard” approach. Proprietary metrics comprise our REP Brand Trust model—which has been proven to deliver true franchise value.
Track performance against 43 named REPs, identify opportunities and trends to increase your
company’s brand trust level.
Increase Franchise Value
Capitalize on opportunities to strengthen internal operations and target marketing and increase
product sales and profitability.
Increase Customer Acquisition and Retention
Track, manage and improve brand qualities that your current and targeted customers are seeking in a REP.