A Behind-the-Scenes Look at the Triggers that Cause Advised Client Attrition and Ways to Prevent It
Investors have many choices for financial advice. The emergence of robo-advisors and other fin-tech solutions is adding to the options. While growing assets under management is often the primary goal of asset managers and distributors, identifying at-risk clients and minimizing attrition is an increasingly important area of focus.
The At-risk Advised Client examines the aspects that can make investor-advisor relationships unravel and fail. What are the tipping points that prompt investors to leave their advisors? What red flags were missed that may have prevented client attrition? This combination of two in-depth research efforts, one qualitative and
one quantitative, is designed to provide advisory firms with a better understanding of the at-risk client mindset in order to strengthen and optimize ongoing retention efforts and shape acquisition strategies.
Phase 2: Quantitative Research